How creators make money on TikTok

published on 27 February 2024

Making money on TikTok involves various strategies, suitable for creators with different audience sizes and engagement levels. Here's a quick overview:

  • Join the TikTok Creativity Program: Eligible for creators with at least 10,000 followers and 100,000 video views in the last 30 days.
  • TikTok LIVE Gifting: Earn from virtual gifts received during live streams.
  • TikTok Shopping: Link your online store to your TikTok account for direct product sales.
  • Affiliate Marketing and Brand Partnerships: Collaborate with brands for sponsored content.
  • TikTok Ads: Promote your products or services through TikTok's advertising platform.
  • Crowdfunding and Patreon Subscriptions: Receive direct support from your audience.

Your earnings depend on your followers, engagement, and the strategies you choose. Diversification is key to maximizing income potential while understanding your audience and consistently creating content they love.

Understanding TikTok's Monetization Ecosystem

TikTok has built a strong system to help creators make money from their videos. This includes programs like the TikTok Creativity Program, sharing money from ads, and tools for affiliate and influencer marketing. There are many ways to earn, but knowing your audience and what they like is key to making money.

TikTok's Investments in Creators

TikTok is putting a lot of effort into helping creators make a living from their videos. Here are some important ways they're doing this:

  • TikTok Creativity Program: This program pays creators who have at least 10,000 real followers and 100,000 video views in the last 30 days.
  • TikTok LIVE Gifting: Viewers can buy and send virtual gifts to creators during live streams, which is another way for creators to earn.
  • Testing Creator Commerce Features: TikTok is working on making it easier for creators to sell products directly through their videos.

TikTok is showing it's serious about helping creators by introducing new features and funds.

Aligning Content and Goals with Audience Interests

To make the most money, creators need to really understand who their audience is and what they like. Making videos that speak directly to a specific group of people is the best approach.

For instance, someone making funny videos for young people will have different content and ways to make money than someone teaching cooking to adults.

Keeping an eye on what your viewers like and how they react helps you make better videos and choose the best ways to make money, like through affiliate marketing, brand deals, and more. The closer your videos match what your audience cares about, the more money you can make in the long run.

Key Monetization Strategies on TikTok

TikTok offers a bunch of ways for video creators to earn money. Here’s a simple breakdown of how you can start making cash from your TikTok videos.

Joining the TikTok Creativity Program

TikTok Creativity Program

The TikTok Creativity Program pays you for making fun and original videos that people enjoy watching. To get in, you need:

  • At least 10,000 real followers
  • 100,000 views on your videos in the past month
  • Videos that follow TikTok’s rules

How much you make can change. It depends on how many people watch and like your videos, and how long your videos are. TikTok suggests using other ways to make money too, since payments from this program can go up and down.

TikTok Shopping

If you sell stuff, you can link your online store to your TikTok account. Then, you can put links in your videos and on your profile that let viewers buy your products without having to leave TikTok.

Live Streaming for Virtual Gifts

Virtual Gifts

When you go live on TikTok, viewers can send you virtual gifts, which you can turn into real money. You need at least 1,000 followers and to stream live for at least 5 minutes to start getting gifts.

Affiliate Marketing and Brand Partnerships

TikTok’s Creator Marketplace helps you find companies that want to pay you to talk about their products. How much you can earn depends on how many followers you have and how much they interact with your posts. You might get paid a set amount for each post, or earn money based on sales you help make.

TikTok Ads

If you’ve got a business or online store, you can use TikTok Ads to show your products to more people. You can track how well your ads are doing and tweak them to get better results.

Crowdfunding and Patreon Subscriptions


You can also ask your fans to support you through sites like Patreon, where they give you money every month. In return, you give them special content or experiences. This is a great way to make money if you have a strong group of fans who really want to support your work.

Choosing the Right Monetization Strategy

When you're thinking about how to earn money from your TikTok videos, consider a few important things:

Audience Size and Engagement

How many followers you have and how much they interact with your videos matters for making money:

  • Under 1,000 followers - Your choices are limited. You can try sharing affiliate links or selling your own stuff. If your fans are really into what you do, asking for support through crowdfunding could work too.
  • 1,000+ followers - You get more ways to earn, like getting virtual gifts during live streams and joining the Creator Fund.
  • 10,000+ followers - You're in a good spot to try almost all the ways to make money, like working with brands and doing influencer marketing.

The more your fans like, comment, and share your videos, the more ways you'll find to earn money.

Content Type and Niche

What you make videos about can guide you to the best ways to make money:

  • Comedy/Entertainment - You can make money from ad sharing, getting tips, and receiving gifts during live streams.
  • Lifestyle / Fashion - Using affiliate links and working with brands fits well here.
  • Cooking / Food - You could share affiliate links, sell your own digital stuff, or even your own merch.
  • DIY / Crafts - Selling digital items, your merch, or even branded supplies is a good match.

Make videos that fit well with ways to earn money in your area of interest.

Long-Term Goals

Think about what you really want from making videos:

  • Making a little extra money vs turning this into your full-time job
  • Growing your personal brand vs just getting more followers fast
  • Keeping creative control vs having a steady income

What you aim for as a creator should guide your choices.

Tips for Choosing

  • Try different things and see what works best.
  • Mix up free and paid content.
  • Ask your fans what they like and value.
  • When you can, give back to your fans and community.

The smart move is to use a few different ways to make money, depending on your goals, who watches your videos, and what you like to make. Test out various options and stick with what your fans love most.

Maximizing Earnings Potential on TikTok

TikTok gives creators many ways to earn money, but to really make the most of it, you need a good plan and to keep at it. Here are some simple steps to help you get better at making money on TikTok.

Fine-Tune Your Content Strategy

  • Find your special spot. Think about who you want to make videos for and what you want to talk about. This helps you make videos that those people will like.
  • Know what your audience likes. Look at what people say about your videos and which ones get the most views. Use this info to keep making videos they'll enjoy.
  • Stick to a schedule. Posting videos regularly keeps people coming back for more. Try to share something new once or twice a day when you know your viewers are online.
  • Make fun and interesting videos. While it's good to follow trends, it's even better to come up with your own unique and quality content. This builds a real connection with your viewers.
  • Use the right words and tags. When you post a video, use keywords and hashtags that make it easy for TikTok to show your video to people who might like it.

Boost Interaction and Engagement

  • Talk to your viewers. Make a point to answer comments. This shows you care and helps your videos do better.
  • Stream live. Going live lets you chat directly with your fans. Turn on the option for fans to send gifts during your live streams.
  • Work with others. Making videos with other creators can help you reach new people who might like your content too.

Increase Visibility

  • Try ads. You can use TikTok's ad tools to show your videos to more people.
  • Share everywhere. Don't just stick to TikTok. Post your videos on Instagram, YouTube, and other places to get even more viewers.
  • Tell people about your TikTok. Put your TikTok link in your profiles on other social media to draw more followers.

By following these steps, you can get more people to watch your videos, follow you, and engage with your content. This is key to unlocking more ways to make money and increasing how much you earn on TikTok. Keep checking how you're doing and adjust your strategy to keep improving.


Common Challenges and Solutions

Creators trying to make money on TikTok often run into a few common problems. Here are some of the biggest issues and straightforward ways to deal with them.

Gaining Enough Followers and Views

Getting a lot of followers is the first big step. This requires time and effort.

  • Keep at it and be patient. Success won't happen overnight. Keep sharing your best work.
  • Use the right hashtags and sounds. This helps people who are interested in your kind of videos find you.
  • Talk to your viewers. Answer their comments and questions. Making friends helps you grow.
  • Tell people on other social media about your TikTok. If you have followers elsewhere, let them know you're on TikTok too.

Staying consistent can help you grow your audience naturally. You can also think about using TikTok ads to get more followers.

Creating Content That Gets Noticed

With so many videos out there, it's hard to stand out.

  • Be yourself and find your own style. Don't just copy what others are doing. Be true to who you are.
  • Take popular trends and make them your own. Add your personal touch to what's trending.
  • Make your thumbnails pop. Put effort into creating thumbnails that catch people's eye.
  • Invest in good quality videos. Good lighting and sound can make a big difference.

Making videos just for likes or money usually doesn't work. Focus on making quality content.

Avoiding Account Bans and Blocks

Getting your account or videos blocked can really set you back.

  • Know and follow TikTok's rules. Keep up with any changes to stay safe. Don't risk getting banned.
  • Don't buy fake followers or views. This can lead to a ban. Grow your following the real way.
  • Always credit others for their work. If you use someone else's content, get permission and give them credit to avoid trouble.
  • Pick the right music. Use songs from TikTok's library or music that's safe to use without getting into copyright issues.

It's better to avoid problems than to have to fix them. If you're not sure about something, ask TikTok for advice.

Managing Inconsistent Income

Money from TikTok can vary a lot from month to month, making it hard to plan.

  • Have more than one way to make money. Don't just depend on TikTok. Look into other ways like affiliate marketing and deals with brands.
  • Save for the slow times. Try to save up some money to cover your expenses when things are slow.
  • Keep track of what you earn and spend. A simple budget can help you plan for the ups and downs.
  • Talk to your biggest fans. Let the people who really support you know how they can help you more consistently.

Having different ways to make money and saving up can help even out the ups and downs of earning money on TikTok.

The trick is to be ready for these common problems. With the right approach and some planning, creators can tackle these challenges head-on.

Frequently Asked Questions

Here are some common questions and straightforward answers about earning money on TikTok:

How much money can I really make on TikTok?

Your earnings on TikTok vary based on things like how many people follow you, how much they interact with your videos, and how many views you get. Here's a general idea:

  • If you have over 100K followers, you might make between $200 and $500 a month.
  • With over 500K followers, earnings can range from $500 to $2,000 a month.
  • Over 1 million followers could bring in $1,000 to $5,000 or more each month.

The top video makers with big followings and lots of views can earn more than $100,000 a year. But remember, it usually takes time to build up your audience and start making more money.

What's the easiest way for new creators to make money?

If you're new to TikTok, starting with affiliate marketing and selling your own stuff might be the easiest ways to make some money. You don't need tons of followers to start with these. As you get more followers, you can look into other ways to earn.

How often do I need to post to make good money?

Posting videos once or twice a day is a good balance. This keeps your account active without overwhelming your followers. Posting too little can make you lose momentum, but too many posts might be too much for your followers.

Can I earn money if my videos don't go viral?

Yes, you can. Even if your videos don't become super popular overnight, you can still make a steady income. Focus on keeping your current fans happy and engaged. Offer them content they enjoy and ways to support you, like buying merch or tipping.

What should I avoid so I don't lose income opportunities?

Don't buy fake followers or views, don't take someone else's work without giving them credit, and make sure you follow TikTok's rules. If you get banned, you'll lose any chance to make money. Always aim for original, high-quality content that fits TikTok's guidelines.

Let me know if you have any other questions!


TikTok is a great place for creators to make money. Here's what you need to know:

  • There are many ways to earn cash on TikTok, like joining the Creator Fund, getting virtual gifts during live streams, working with brands, and selling your own stuff.
  • The more followers and likes you have, the more money you can make. Creators with lots of followers, like over 500K, can earn between $500 to $2000 a month. The very popular creators with more than 1 million followers can make from $1000 to over $5000 a month.
  • To make more money, you need to keep making great videos, talk to your fans, and share your videos in many places. Posting videos regularly, answering your fans' comments, and making videos with other creators can help a lot.
  • Sometimes, it's tough to get more followers, stand out with your videos, avoid getting your account blocked, and deal with money not always coming in the same amount. But, with good planning and sticking to it, you can get past these problems.
  • TikTok is always coming up with new ways for creators to make money, like TikTok Shop and maybe even a tipping feature soon. This means there could be even more chances to make money in the future.

In short, TikTok gives creators a real chance to turn making videos into a money-making business. Being patient, creative, and really understanding what your viewers like are key. With TikTok's tools, you can grow your audience and start making money from your videos. If you work hard and keep at it, you could see your income grow over time. TikTok is still new and changing, so there's a lot of opportunities out there still waiting to be discovered.

How do creators get paid on TikTok?

Creators can earn money on TikTok by joining the Creator Fund. To be eligible, you need to have at least 10,000 real followers and your videos should have been watched 100,000 times in the last month. TikTok pays creators based on how many people watch and engage with their videos. So, the more people watch and like your videos, the more money you can make.

How much does TikTok pay per 1,000 views?

Creators have shared that TikTok pays around $0.02 to $0.04 for every 1,000 views on their videos. This means if your video gets watched a million times, you could earn between $20 and $40 from the Creator Fund.

Does TikTok pay creators monthly?

Yes, TikTok pays its creators every month through the Creator Fund. They figure out how much you've earned each month based on how many views and interactions your videos have gotten. Then, TikTok sends this money straight to your bank account.

Can I get paid by posting on TikTok?

Yes, you can earn money by posting videos on TikTok if you're part of the Creator Fund. To join, you need to have at least 10,000 followers and your videos must have gotten 100,000 views over the past 30 days. TikTok pays creators in this program based on how many people watch and interact with their videos.

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