Want to make money on Facebook? Here’s how: Facebook offers creators tools like in-stream ads, fan subscriptions, and branded content partnerships to monetize their content. To get started, you’ll need:
- At least 10,000 followers (or 500 for Facebook Stars)
- 30,000 one-minute video views in the past 60 days
- Content that complies with Facebook’s policies
- A Facebook Page that’s at least 90 days old
Use the Meta Business Suite to check eligibility, set up payment details, and activate monetization features. Popular ways to earn include ads on videos, subscriber perks, and brand deals. Focus on creating engaging content like Reels, live streams, and long videos to maximize earnings.
Quick Tip: Combine Facebook with Instagram for a 20% boost in monetization opportunities. Ready to start earning? Let’s dive into the details.
ALL 6.5 Paths To Facebook Monetization EXPLAINED
Requirements for Facebook Monetization
To take advantage of Facebook's monetization features, creators must meet specific eligibility standards for 2025.
Follower and View Count Requirements
Different monetization tools have varying follower requirements. Most tools need creators to have at least 10,000 followers on their Facebook page [1][2]. For Facebook Stars, the threshold is lower - just 500 followers [4].
Video content must meet these criteria:
| Requirement | Threshold |
|---|---|
| Video Views | 30,000 one-minute views in 60 days |
| Video Length | 3+ minutes |
| Resolution | 1080x1080 pixels |
| File Size | Maximum of 4 GB |
Location and Content Rules
Monetization is open to creators with primary audiences in:
- United States
- United Kingdom
- Canada
- Ireland
- Australia
- New Zealand [2]
Content must follow these guidelines:
- Be original and align with Facebook's Community Standards
- Exclude violent, sexual, or hateful material
- Avoid misinformation or illegal activities [2][5]
Additional account rules include:
- Creators must be at least 18 years old
- Facebook Page must be at least 90 days old
- The account must be in good standing [2][4]
Facebook frequently updates its requirements, so it's smart to keep an eye on Meta Business Suite for any changes. Adhering to these rules ensures you stay eligible for the monetization tools discussed in later sections.
Setting Up Facebook Monetization
To start earning on Facebook, you'll need to follow three main steps within Meta Business Suite.
Checking Eligibility
Use the Eligibility Checker in Meta Business Suite to see if your account meets the requirements for monetization. It shows which criteria you've fulfilled and what still needs attention [1][3].
Adding Payment Details
Set up your payment information in the Monetization > Payouts section of Meta Business Suite. This includes submitting any required tax documents. Keep in mind, payment methods can differ depending on your region [1][3].
Activating Monetization Features
Once you're eligible, you can enable monetization tools. For videos longer than 3 minutes, you can turn on In-stream Ads - either manually or automatically [1][8].
For other content types:
- Enable monetization for Reels and photos.
- Use Brand Collabs Manager to manage sponsored content opportunities [1][3][4].
After setting up these features, you're ready to dive into Facebook's range of monetization tools, which we'll cover next.
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Facebook Money-Making Features
Once you've met the eligibility requirements and completed the setup, it's time to dive into these key ways to make money on Facebook:
Video Ads
In-stream ads are among the top ways to earn on Facebook. Your earnings are tied to how well your videos perform, including metrics like watch time [1]. To get the best results:
- Place ad breaks during natural pauses in your videos.
- Focus on creating engaging content that encourages viewers to stick around longer.
- Stick to a consistent posting schedule to keep your audience engaged.
These steps work hand-in-hand with the earlier eligibility criteria to help you make the most of ad revenue.
Subscriber Programs
Fan subscriptions let you earn recurring income by offering exclusive perks to your supporters. Here's how it works:
- Subscribers pay a monthly fee, typically between $4.99 and $99.99.
- Offer perks such as exclusive live streams, behind-the-scenes content, and member-only discussions. Engagement tools like badges and polls can help keep your subscribers active and connected.
Brand Partnerships
The Creator Marketplace beta in the U.S. makes it easier for creators to connect with brands [6]. To build successful partnerships:
- Focus on aligning with brands that reflect your values and audience.
- Use Facebook's built-in collaboration tools to ensure transparency in sponsored content.
- Monitor your performance through the professional dashboard [1].
For smaller creators, ProMode allows you to start monetizing directly from personal accounts without needing a separate Page [9]. This opens up new earning opportunities for those just starting out.
Ways to Increase Facebook Earnings
Once you've set up monetization tools, focus on these key areas to maximize your revenue:
Best Content Types
Using a mix of content formats can increase your earnings by 30% compared to sticking to just one type [9]. Here are the formats that perform the best:
- Live streams: These generate six times more interactions than regular videos [6]. Use them for Q&As or behind-the-scenes content to keep viewers engaged longer.
- Reels: With a 220% year-over-year growth in plays [10], Reels are a must for reaching a wider audience.
- Long videos: These are perfect for in-stream ad breaks, offering more opportunities for ad revenue.
Instagram Integration
Combining Instagram and Facebook content can significantly expand your reach and earning potential. Creators who use both platforms effectively see an average 25% increase in engagement and a 20% rise in monetization opportunities [1]. This dual-platform approach also opens more doors for brand partnerships.
Here’s how to make the most of this strategy:
- Reels Cross-posting: Share Instagram Reels on Facebook to double your reach.
- Story Syncing: Automatically share Stories across both platforms to maintain a consistent presence.
- Content Teasers: Use exclusive previews to drive traffic between platforms.
Building Community
Engaging with your audience is crucial for boosting your earnings. Creators who focus on building a strong community report a 40% jump in engagement rates and a 35% increase in monetization metrics within six months [8]. Strong connections with your audience also enhance the success of fan subscription strategies.
Interacting through comments and live Q&As helps foster loyalty. Create content that sparks meaningful discussions, encouraging your audience to engage with - and support - your monetized content.
Conclusion
Key Takeaways
Creators can earn money on Facebook by combining its monetization tools with the platform's engagement-focused earning system. These tools work across various content formats, offering flexibility for creators to grow their income.
Some of the standout monetization options include:
- In-stream ads for videos
- Stars to support live streams
- Reels monetization, now with more opportunities
How to Get Started
To begin using these strategies:
- Check your eligibility with the Monetization Eligibility Checker in Creator Studio [2].
- Focus on producing consistent, policy-compliant content.
- Partner with brands using Brand Collabs Manager, as outlined in the Brand Partnerships section [3].
Facebook's tools and features make it easier for creators to establish reliable income streams while engaging their audience.
FAQs
How can I qualify for creator monetization on Facebook?
To qualify, you need at least 10,000 followers, be 18 years or older, and comply with Facebook's policies. Once you meet these criteria, head to Meta Business Suite to complete the setup process and start monetizing your content [2].
How do I start earning as a Facebook content creator?
First, enable monetization features in Meta Business Suite after confirming you meet the eligibility requirements. Then, select revenue options that align with your content strategy and audience engagement. For step-by-step guidance, refer to the Facebook Money-Making Features section [3].
What are the latest updates for Facebook monetization?
In 2024, Facebook launched a beta program offering performance-based earnings across multiple formats, along with updated content rules [7]. These changes are part of Facebook's effort to improve tools for creators, as discussed in the Introduction.
How can I check if my Facebook account is eligible for monetization?
Facebook provides a Monetization Eligibility Checker, which you can find in the Setting Up section [2]. This tool evaluates your account status and highlights any areas you need to address to start earning from your content.
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